PHNOM PENH, CAMBODIA — Rin Sokreth has built a distinctive career in Cambodia by combining his experience in journalism, digital content creation, and entrepreneurship. A former journalist and professional social media content creator, Sokreth is also the founder of PHEAR PREMIUM, a Cambodian haircare brand developed through Sokreth & Piphear Cosmetics Co., Ltd.
Before entering the business world, Rin Sokreth worked as a journalist, producing thousands of feature video stories covering a wide range of subjects, including social issues, politics, the environment, business, education, and motivational topics. His years in journalism helped him develop experience in researching stories, communicating information, and presenting complex subjects to audiences through video.
Today, Sokreth continues to use those skills through his social media platforms. Rather than focusing on a single type of content, he explores a variety of topics that are relevant to everyday audiences. His content includes world history, business ideas, motivational messages, social issues, and stories from his daily activities.
One of his notable content programs is “Detail Stories by Rin Sokreth,” a show through which he presents stories and information in a detailed and accessible format. The program reflects his background in journalism while adapting storytelling techniques to the modern social media environment.
Sokreth’s transition from journalism to digital content creation demonstrates how traditional media experience can be transformed into new opportunities in the digital era. His background as a reporter continues to influence the way he researches, explains, and communicates topics to his audience.
Building PHEAR PREMIUM
Rin Sokreth’s professional journey also extends into entrepreneurship. In 2020, he and his wife, Piphear, launched Sokreth & Piphear Cosmetics Co., Ltd. The company developed the PHEAR PREMIUM brand and established its presence in Cambodia’s cosmetics and haircare market.
PHEAR PREMIUM offers a range of haircare products designed for consumers seeking practical haircare solutions. Its product range includes PHEAR PREMIUM Hydrating Shampoo and Conditioner, PHEAR PREMIUM Anti-Hair Loss Shampoo, PHEAR PREMIUM Moroccan Argan Oil, and PHEAR PREMIUM Hair Growth Serum.
The company’s growth reflects Sokreth’s ability to apply his communication and digital-media experience to entrepreneurship. Through online platforms, the brand has been able to communicate directly with customers and build awareness of its products.
Continuing His Digital Journey
As a content creator, Rin Sokreth continues to produce and share content on a regular basis. His combination of journalism experience, entrepreneurial activities, and digital storytelling has created a professional identity that extends beyond traditional media.
Through his work, Sokreth continues to explore how digital platforms can be used to share knowledge, communicate ideas, promote positive values, and connect with audiences in Cambodia and beyond.
Official Social Media
Facebook: https://web.facebook.com/rinsokreth.page
TikTok: https://www.tiktok.com/@rinsokreth
@rinsokreth សម្លេងនៃសាមគ្គីភាពរបស់ខ្មែរ
@rinsokreth ឃេីញអ៊ំំប្រុសបណ្តេីរកង់ឆ្ងាយ ក៏ឈប់ឡានជូនទឹក ជូនកាហ្វេ និងជូនថវិកា១០ម៉ឺនរៀលឱ្យគាត់ទុកហូបបាយតាមផ្លូវ 🙏🏻 @sen_piphear #phearpremium #រិនសុក្រិត្យ
@rinsokreth Replying to @DAVANN/ អានសំណាង បំណាច់តែអូនផ្តល់សេចក្តីស្រលាញ់ប្តីដោយពុំមើលលើទ្រព្យសម្បត្តិនេះហើយ ទើបប្តីខំប្រឹងទាំងយប់ទាំងថ្ងៃដើម្បីឱ្យប្រពន្ធនិងកូនរស់នៅស្រួល 🥹 @Piphear Sen @PHEAR PREMIUM @Pheanuma #សុក្រិត្យនិងពិភារ #sokrethandpiphear #ភារព្រីមៀម
